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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Development of passenger cars market in EU during the period of economic crisis in the years 2007 - 2012
 Hampl, Radek ; Karpová, Eva (advisor) ; Vrňáková, Irena (referee)
This bachelor thesis analysis development of the automotive market in the EU during the period of the economic crisis in the years 2007 -- 2012 and is divided into three main chapters. The first part of the thesis describes the development of the automotive industry in the period before the economic crisis, whilst individual subchapters are aimed at the importance of the automotive market for GDP, export and employment rate in the EU member countries. The second chapter represents analysis of the situation on the market of passenger cars during the period from 2007 to 2012. This part of the thesis describes above all the implications of the economic crisis on the production and demand for the passenger cars in the EU. The third part is devoted to the current state which prevails on the European market with the passenger cars. This chapter also remarks the possible future developments and new trends in automotive market.
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Consumer behavior in the passenger car market in the Czech Republic
 Příkopová, Zuzana ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
This Bachelor thesis deals with the behavior of consumers in the passenger car market in the Czech Republic. The main objective is to characterize the passenger car market in the ČR, find preferences and the essential factors affecting the sample of respondents addressed, outline the anticipated further development and formulate possible marketing recommendations. Thesis focuses on my own marketing research, which is done through a questionnaire survey among consumers aged between 20 -- 35 years old. The evaluation of marketing research was done at the 1st and 2nd level of analysis with attention on differences among particular groups of respondents. All identified information is summarized as at the end of the thesis, so in the previous subchapter, which also contains some marketing recommendations.
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